Saturday, September 11, 2010

Creating One Happy Island: The Story of Aruba's Tourism by Evert Bongers



Why I read it: I've vacationed in Aruba several times, and have always wanted to know more about the history of the island.

Summary: The author covers the story of the transition the people of Aruba made from their oil refinery heydays to the current age of tourism. He interviews the key leaders in the change, profiles the premier properties and discusses the ups and downs of the island's last half century.

My Thoughts: I took a fifteen-year hiatus from Aruba, not necessaily by personal choice. Finances have always had a say in where I go on vacation, and sometimes whether or not I go on vacation at all. I just got back yesterday from my third visit.

Wow, has Aruba changed.

The island itself is only 19 miles long and 6 miles wide, a thin sliver off the northern coast of Venezuela. It's arid, rugged and windblown. But a small piece of the island has what many Americans (among people from many other nationalities) think of when they consider a week away from home: sand, sunshine and salt water.

Aruba came late to the table, but has certainly taken its share of its just desserts. Bongers outlines the important moments in Aruba's tourism history, the opening of the earliest hotels, the formation of the leading tourism associations, and more. He traces the subject's history from 64 hotel rooms and fewer than 1000 visitors in 1956 to the nearly 7500 rooms and more than 700,000 annual visitors today.

Importantly, Bongers does not shy away from the tougher moments in Aruba's history. Rioting in support of Aruba's quest for "status aparte" from the ruling government of Curacao (seeking independent nation status within the Dutch colonial system) led to four days of near-panic for thousands of tourists on island in 1976. The effects of September 11, 2001, had barely begun to fade when the Holloway murder case negatively impacted tourism in 2005, and just as that momentum began to move in reverse gear, the world economic crisis of 2008 left even more hotel rooms empty.

For a visitor, travel to Aruba is an online hotel booking, a search for a flight and joyous packing of skimpy bathing costumes and tubes of sunblock. But tourism has meant so much more for Arubans. During peak times, it's mant 0% unemployment. During bad times, it's meant major population shifts and even exoduses. Behind the scenes there have been hotels that were never built, projects stopped mid-construction, and today, the controversy of another yet hotel being built after the government had informed its of a halt to new projects. It's a fluid, dynamic entity, one which Bongers has frozen and captured for us all to understand.

I feel much better as a visitor to the island after having read this book. I feel like I can now see beyond the glitzy hotel facades and directly into their pasts.

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