Why I Read It: Picked it up at the MIT loading dock book sale. Gotta love a bargain.
Summary: An examination of the topic through the eyes of several of the major nations involved in the conflict.
My Thoughts: What is real and what is fake in wartime? How can we tell when words are delivered to us whether or not they are truly worth heeding, or generated in some foreign office intending to sway our opinions?
Lasswell's book, published originally in 1927 as Propaganda Technique in the World War, looks at not only what we consider to be standard usage of propaganda - for instance, dropping leaflets onto the enemy lines, trying to get soldiers to desert, defect or otherwise change their perspective on the conflict - but other important ways as well. How should we sway the thoughts of the citizens of enemy countries (Germany bought several American newspapers, the French published works in German, etc.)? How should we get the neutrals to best accept our point of view? How should we approach the maintenance of existing friendships between nations? How can we demonize our enemies in the minds of our own people while concurrently demoralizing the enemy's troops and citizenry?
Who should deliver the message? Was it feasible to send German speakers to America in the 19-teens to have them attempt to rally support, or would the message to Americans best come from Americans themselves? What are the traits of the best diplomats working with foreign governments?
When one considers the world in the second decade of the twentieth century, it's amazing the chips fell where they did. France and England had been at war for a thousand years, off and on. Could they unite to face a common enemy, in the face of that enemy spreading reminders of those past hatreds, and false tales about England taking over Calais for the next 99 years? America was strictly neutral, but populated by thousands of recent immigrants still connected to their home countries. Which way would they go? Would Central and South America follow, or could they be moved in another direction? And would America align with Great Britain, after all they had been through?
Lasswell also studies who should be in charge of propaganda (an individual? a standing governmental committee? a committee formed for the purpose?) and the perils of party politics dominating the propaganda messaging. Sometimes, the effectiveness of propaganda came down to cultural differences. The famous German example comes in a story about nurses. Germany executed a French nurse, and the French propaganda machine used the incident to great extent; when France countered and executed two German nurses, Germany's propaganda office did nothing. When asked why, the old Prussian officer in charge said, "They deserved it!"
The book reports on the physical delivery of those messages, and in World War I one of the most effective tools was balloons. The author makes a point of noting that the Allies had the advantage with this method, simply because of prevailing westerly winds.
Oh, how the world has changed, yet in some ways remains exactly the same.