Summary: Instances and examples of the best stories told in professional wrestling rings through time.
My Thoughts: What it comes down to is this. You don't need the best body. You don't need the best mouthpiece. You don't need the best gimmick. If you can be believable, if you can make the world truly believe that you are crazy, foolhardy, noble, or chivalrous, if you can capture the imagination of the general public while forcing them to suspend their suspension of disbelief, especially in the post-kayfabe era of professional wrestling, you will go far.
The best storytellers through time have influenced future generations. Gorgeous George was not the biggest or most skilled man ever to hit the ring, but by the time he got to it, with all the preening, the music, the spraying of perfume, fans hated his guts. See Ric Flair. See Randy Savage.
Some, though, have used gimmicks, from animals to valets to managers. Others have crafted stories through newspapers and magazines to draw heat, or attention, to themselves before an event. Still more relied on the prowess of enhancement talents, "jobbers" whose job it is to simply make their opponents look good, either by being squashed in the ring, or putting up just enough of a fight to allow the star the opportunity to show his or her guile or wit in cutting off that effort and claiming a victory.
With thousands of examples from which to choose, Oliver and Johnson zoom in on their favorites, from sideshow freaks to rings full of smelt, from ladder matches to monkey-wielding wild men. From end to end, it's all about the story. We can all learn a little from this journey, whether in advertising, running nonprofit organizations, or running the social media account for a pro sports franchise.